Say hello to Gray and Fay, a newly launched coastal lifestyle brand that is about to elevate your beach style! Founded by 30A locals Priscilla Gray and Jess Fay, this curated collection features coordinating beach chairs and umbrellas, beautiful sarongs, everyday jewelry, and more timeless pieces. With an emphasis on quality, sustainability, and elevated simplicity, this brand is made for those who want to give their summer a serious glow-up.
Co-founder Jess Fay is a well-known influencer and blogger who has created a loyal community that loves her fashion, beauty, health, and sun-soaked content. With a deep love for beach living and a chic sense of style, it was only natural that her next venture would bring that aesthetic to life. But Gray & Fay isn’t just about products. It’s about capturing the essence of slow beach days, summer sunsets, and the kind of simple luxury that defines life on 30A.
Our Top 5 Picks
I recently had the pleasure of photographing their first collection, and let me tell you, all of the items are so cute. With everything from eyelet sarongs to coordinating beach chairs and umbrellas, it is hard to pick favorites, but these are my top 5 products that you’ll definitely want to check out.
These luxurious towels are both functional and stylish. They are plush, absorbent, and have cute scalloped edges. There are six beautiful colors to choose from (I’m a pink girly so the coral and blush are my favorites!). They are seriously so soft and ideal for a day at the beach or by the pool.
Whether you’re enjoying a beach read by the shoreline or strolling through the charming towns of 30A, these palm hats are a must-have! Not only do they offer the highest possible UV protection (UPF 50+), but they are also fair trade and woven in Guatemala by a community of women. They are the perfect accessory for an effortless, yet sophisticated look. You can also elevate your hat game with this hat clip! Just hang it on your beach bag or tote to securely hold your hat. The raffia trim adds such a stylish touch.
Umbrellas and Chairs
Priscilla and Jess curated six collections that include coordinating beach umbrellas, chairs, and towels. Whether you want something bright or neutral, your setup is about to be the cutest on the shoreline! The custom prints for the beach chairs are so fun (I especially love the caramel brown banana leaf print and the coral). Plus the matching umbrellas offer a retro vibe with scalloped edges. They are also lightweight, come with a cinched carrying bag, and have fold-out handles that make it easy to twist into the sand.
Coastal Candles
These candles smell incredible! Even when they weren’t lit my house smelled amazing. Their signature Coastal Sojourn scent has a perfect balance between vibrant citrus and sultry elegance. It features notes of blood orange, grapefruit, and a touch of spice that leave a clean long-lasting scent. The candles are handmade in Alabama with organic soy wax, cotton wicks and essential oils. There are several sizes and styles available and don’t forget to add this chic glass match jar (this would be a great gift!).
Sarongs
Stay stylish and comfortable with this easy-to-pack summer essential. Their selection of sarongs features fun prints and elegant eyelet options. How cute is the beachy pattern and the ruffle hem on the sarong pictured above?! This versatile piece can also be worn as a dress.
As Gray & Fay continues to grow, fans can expect new collections, expanded product lines, and a look at the coastal lifestyle that inspired the brand. One thing will always remain constant: their commitment to quality and style. Stay connected on Instagram or visit grayandfay.com to get shopping!
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